HamburgSearch, systems & digital setups
Francesco ScilipotiSearch, Agentic AI and
AI systems with structure.I work at interfaces wherevisibility, systems andnew technology come together
My background is in search and digital growth. Today I work where generative visibility, new workflows and operational reality meet. I am especially interested in turning those shifts into reliable ways of working. Memory systems that keep context across multiple steps are particularly interesting to me, as is tooling around Codex, Claude Code, OpenClaw and Hermes Agent.
SearchAgentic workflowsMemory systemsAutomation
FS / Hamburg / search + system thinking
strategy / operations / working systems
search / agentic workflows / memory systems
codex / claude code / hermes agent / openclaw
Applied environmentsCurrent Publishing
Commerce
Foundation
Experience / applied work
Stages across media, commerce, search and operational practice.
From Axel Springer to Havas Market: shaped by demand, content, performance and search. Today this foundation extends into generative visibility, new ways of working, automation and the question of how these topics become clean, durable everyday systems.
search + ai / applied work
01
Current
Havas Market
Group Head Organic & Generative Search
Working between organic growth, generative visibility and the task of translating new search, workflow and automation topics into teams so they become more than good experiments.
02
Publishing
Bauer Media Group
Senior SEO Manager, Audience Development
Search inside a publishing system where editorial work, audience development and platform logic had to be brought together continuously.
03
Commerce
Otto Group
SEO, Commerce Systems, Performance Depth
Commerce under real performance pressure: visibility, scale and business impact could not drift apart.
04
Foundation
Axel Springer
Digital Growth, Content, Search
This is where my foundation for the interplay of content, demand and sustainable digital growth was built.
Search systems / working layer
Search and AI only become relevant when they work as a system.
For me, the interesting part is not only the technology itself, but how it becomes clear ways of working, reliable processes and sensible priorities, from search to setups that actually hold up in daily work.
Three layers I use to frame search, AI and automation work.
search / systems / practice
search-layer://visibility-map
current viewSearch / visibility layer
Looking at search, generative visibility and retrieval together.
coreOrganic search, GEO, content systems
shiftVisibility plus retrieval awareness
outputDemand, discoverability, brand presence
Search remains the foundation, but today it is more closely connected to entity understanding, retrieval and the question of how brands stay visible and discoverable in new interfaces.
agentic://workflow-surface
in practiceWorkflow / systems layer
Tools, automation and agentic workflows as usable working surfaces.
stackCodex, Claude Code, OpenClaw, Hermes Agent
modeAgent design, memory frameworks, workflow logic
outputWays of working instead of showcases
I am less interested in demos than in how agents, tools and processes become reliable ways of working that teams can actually use.
ops://evaluation-rollout
working viewExecution / rollout layer
New systems need to be observable, compatible and introduced cleanly.
checksEvaluation loops, QA, operating logic
rolloutTeam enablement, process fit, adoption
outputReliable systems instead of one-off hype phases
New systems become interesting when quality, responsibilities, observability and memory are considered from the start: how context, intermediate states and decisions survive across multiple steps.
Current work / applied focus
What I work on today. Not as buzzwords, but as operational topics and real setups.
01
Search, visibility and demand
How organic and generative search interact today, and how that becomes reliable strategy for visibility and demand.
02
Agentic workflows, automation and tools
How tools such as Codex, Claude Code, OpenClaw or Hermes Agent can be embedded into processes so they become practical ways of working.
03
Memory, evaluation and operating logic
How memory systems, evaluation, search and automation topics translate into processes, quality assurance and real team routines so context is not lost at every step.
Tooling / workflow layer
CodexClaude CodeOpenClawHermes Agentn8nSearch ConsoleGA4CodexClaude CodeOpenClawHermes Agentn8nSearch ConsoleGA4
Generative SearchGEOAgent DesignMemory FrameworksAutomation LogicEvaluation LoopsOperational RolloutGenerative SearchGEOAgent DesignMemory FrameworksAutomation LogicEvaluation LoopsOperational Rollout
Organic SearchGenerative VisibilityAgentic AIMemory SystemsAI AutomationExecution QualityDigital GrowthOrganic SearchGenerative VisibilityAgentic AIMemory SystemsAI AutomationExecution QualityDigital Growth
Contact
When search, AI and new topics need to be built properly, good narratives are not enough.
I am open to conversations with people working on search, generative visibility, automation, memory and modern team reality, or with people currently reorganizing and building these topics.